by Rohit 

September 19, 2020

Airdrop is marketing activity for promoting a new coin. This activity is similar to giveaway that which is used in general retail products.

When promoters of a new cryptocurrency coin want to build awareness, wider adoption of the coin, they distribute the coins in lieu of certain activities by the participants. For eg. 100 coins for retweeting, 100 coins for sharing the link of your profile/social media etc. This whole marketing activity is called Airdrop.

To make this activity successful, promoters of new coin collaborate with influencers in cryptocurrency domain, exchanges, advertisements etc. With more people participating, it starts building acceptance of the coin and credibility.

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About the author 

Rohit

A trader and investor with over 11 years in traditional stock markets. Got introduced to cryptocurrencies in 2018 and got hooked. Now spend half of the day in trading cryptocurrencies and another half in researching/reading about the whole ecosystem and cryptocurrencies in specific.

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