In trading terminology, ‘long’ means you are bullish about a coin and expect the prices to go up.
When you ‘go long’ it means you buy the coin with the expectation that its prices will rise and you will earn profit by selling that coin at a higher price.
In general understanding, the prices here are mentioned in terms of FIAT currency.
For example, when you are long in Bitcoin when the prices are at $10,000, then you are expecting the prices to go up from 1 BTC = $10,000 to maybe 1BTC = $10200-10500-10800 or beyond.
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